14. Analytics

After creating some discount campaigns and having your customers use them, you might want to see some analytics.

On the Analytics page, you can view analytics for campaigns with various filters. By default, the "Date range" filter is set to "Today" but you can change it to any custom range. There are also filters for campaign method and status. Once you change the filters, your selections will be preserved for future visits to this page.

In the table below, you can see columns for "Impressions", "Applies", "Converted", and "Discount Amount", per campaign.

Impressions show how many times the campaign has been displayed to customers in the "stack discount widget".

Applies indicate how many times at least one discount from the campaign was eligible for customer cart items.

Converted reflects how many times customers made an order with the campaign applied.

Discount Amount is the total amount of discount that the campaign provided for all conversions.

Analytics can help you analyze and compare the performance of different campaigns.